NovaBiotics’ spec to MyDent

NovaBiotics are a biotechnology company, founded in 2004 and based on Aberdeen ’s Science & Technology Park. NovaBiotics are at a critical stage of growth and development. Their first drug (an antifungal compound to treat nail and skin infections) is nearing the end of its preclinical research and development programme and a solid pipeline of products is progressing steadily through early preclinical work.

NovaBiotics were looking to re-brand and sharpen their corporate image accordingly and being well aware that their website was the first port of call for potential pharmaceutical partners, investors etc., decided to make a start with polishing their presence on the net.

The Process

NovaBiotics were contacted by MyDent via their IT consultants (C-Mar). Impressed with their grasp of their specific requirements, a direct and friendly approach, flexibility and cost of service, NovaBiotics went ahead after an initial meeting and put the design of the new site in the hands of James Myland.

NovaBiotics were promised a template for the site within a few weeks and after a second meeting with James in order to ensure the spec was on target, a brand new template design was created well within the time frame first set.

Working closely with NovaBiotics at every stage, MyDent totally transformed the site into a slick, professional user-friendly space. Because the final design was perfect as on overall brand across all their media, NovaBiotics took the relationship with MyDent further and commissioned the design of their entire stationary range.

The Result

NovaBiotics are thrilled with the results MyDent have delivered thus far and look forward to a successful and productive ongoing relationship through which MyDent will continue to provide the best image for NovaBiotics as they continue to grow.

This will feature MyDent ’s Platinum promotion service and the sourcing, design and production of exhibition material.

www.novabiotics.co.uk